Are you tired of spending hours a day typing bookings into your system by hand?
Keeping five booking sites in sync. Answering the same questions. Building the cleaning list every morning.
Hours and hours of managing, every day, and half the night.
What if all it took was a thirty-minute chat with your AI board each morning?
Meet Flakk.
Specialist AI agents that take the bookings, the inbox and the schedule off your desk, with decades of experience in every job. The phone agent is next.
Fitting bookings into the calendarHours of tetris, moving stays left and right.Flakk fits every stay in for you. Say a change once, it’s done. Live
The phone at 3 a.m.Rings until you wake up.A phone agent that answers in the guest’s language and offers dates that fit your calendar. In development
The cleaning scheduleBuilt by hand every morning, then chased by phone.Built for you. Every worker gets their rooms on their phone. In pilot
Emails and reviewsHours of copy-paste replies.Drafted in your voice. You approve. In pilot
Guest problemsLost in texts and sticky notes.Logged, most urgent first, followed until fixed. Live
Your eveningsOn call.Yours again.
The specialists
Six AI agents. One specialty each.
Each one is built from decades of know-how in its job, keeps its own memory and works around the clock.
Rolling out to pilot hotels now.
HeklaChairRuns the morning meeting and brings you three decisions.LóaGuest careLooks after every guest, and how they feel.BragiEmail & reviewsAnswers email and reviews in your voice.KáriMaintenanceTurns every complaint into a fixed room.SindriSales & pricingFills empty nights and spots every upsell.MímirAnalyticsReads every number and checks every claim.
A thirty-minute chat with your AI board each morning. Three decisions, one tap each.
The team, up close
Six specialists. Decades of experience in each memory.
We go through every agent in depth below. Each one learns one craft and nothing else, with twenty to fifty years’ worth of knowledge in that job loaded into its own memory file. Agents that read how guests feel are trained on decades of research on emotion and hospitality, so their replies feel as warm and natural as your best people. Everything is built on a memory index: each answer is traced to its source and checked, and every miss becomes a test, so nothing slips through.
HeklaChair
Does the job of
An experienced general manager who runs the morning meeting
Built from
Decades of general-manager practice: hotel operations, morning routines, trade-offs and owner reports.
Learns
How the best general managers run a morning: priorities, trade-offs and what can wait.
Remembers
Every decision you approved, and why.
A specialist with 20–50 years of experience would costabout 1.9 million kr. a monthManagers, average total pay + employer costs
LóaGuest care
Does the job of
A senior guest-relations manager
Built from
Decades of research on hospitality psychology and guest emotion, loaded into her own memory file.
Learns
Hospitality psychology: reading worry, frustration and delight in a guest’s words.
Remembers
Each guest’s language, needs and every promise made to them.
A specialist with 20–50 years of experience would costabout 1.25 million kr. a monthFull-time average total pay + employer costs
BragiEmail & reviews
Does the job of
A reservations and reviews writer who never has a bad day
Built from
Thousands of real hotel conversations and review replies, plus the best writing on service recovery.
Learns
Thousands of real hotel conversations: tone, timing and the right apology.
Remembers
Your own replies, so every message sounds like you.
A specialist with 20–50 years of experience would costabout 1.25 million kr. a monthFull-time average total pay + employer costs
KáriMaintenance
Does the job of
A maintenance manager who remembers every repair
Built from
Maintenance manuals, repair histories and the fault patterns of every device in the house.
Learns
Maintenance know-how: what breaks, in what order, and the fastest fix.
Remembers
Every room’s devices, repairs and repeat problems.
A specialist with 20–50 years of experience would costabout 1.25 million kr. a monthFull-time average total pay + employer costs
SindriSales & pricing
Does the job of
A senior revenue manager
Built from
The revenue-management methods of the big hotel chains: demand, booking pace, pricing and upsells.
Learns
Revenue management the way big hotel chains do it: demand, booking pace and competitors.
Remembers
Your prices, your limits, and what sold and what didn’t.
A specialist with 20–50 years of experience would costabout 1.35 million kr. a monthBusiness specialists (VR), average total pay + employer costs
MímirAnalytics
Does the job of
A hotel analyst who checks every number twice
Built from
Hotel analytics standards (occupancy, average rate, revenue per room) and checks on every number.
Learns
Hotel analytics: occupancy, average rate, revenue per room, reviews and costs.
Remembers
Every number, checked twice before anyone sees it.
A specialist with 20–50 years of experience would costabout 1.5 million kr. a monthSpecialists, average total pay + employer costs
What the same team would cost in people
Six specialists with twenty to fifty years of experience would cost at least 8.5 million kr. a month in Iceland, before holidays, sick days and night shifts.
Six experienced people
About forty hours a week each
Sleep, take holidays and get sick
Speak a few languages
Take what they know with them when they leave
Six Flakk agents
Around the clock, every day of the year, never a bad day
Answer in seconds, in 29 languages
The same quality on every reply, and every number checked, every time
Every lesson kept in one shared memory, Flakk. Anything big waits for your yes
Sources: average monthly total pay of full-time employees in 2025 by type of job (Statistics Iceland; VR pay survey, September 2025), plus about 18% in employer costs (6.35% payroll tax, Skatturinn 2026, and an 11.5% pension contribution). These are averages: a specialist with twenty to fifty years of experience usually earns more, so the real cost is higher. Flakk’s agents are software, not people, and they say so if anyone asks.
The whole system
One system. Everything connected.
One shared memory, Flakk, links the booking console, the agents, the phone, the guest app and the Staff app, so every answer is the same everywhere.
FlakkOne shared memory: every room, rule, price and promise
Booking consoleEvery booking on one screen. Just say what to change.
Specialist agentsSix AI specialists with decades of know-how.
Phone agentIn development: answers in the caller’s language and offers dates that fit the calendar.
Guest appGuests ask, and get answers in seconds.
Staff appEvery worker sees exactly what to do next.
Guests, staff, phone: one loop
Your staff get it at once. Most urgent first.
Fixed. And you see it in the morning.
Soon at 3 a.m.: Flakk’s phone agent answers, in the caller’s language.
Guests ask in their own app. One orb.
Guest app
Staff app
The guest app
Take a peek through your guest’s window.
Your guests get their own app: arrival, door codes, answers and requests, in their own language. Press the button and fly in.
A version for every job. Every worker knows exactly what to do.
Flakk Staff is tailored to each job title. Cleaning, maintenance and reception each get their own version of the app, with their own clean overview, their own tasks and their own specialist AI.
Its own version for each job
Cleaners see today’s rooms in the right order. Maintenance sees open jobs by urgency. Reception sees arrivals, departures and guest messages.
An alarm for the truly urgent
A guest locked out at night or a water leak sets off a full alarm on the right phone, and moves on to the next person if nobody answers.
A clean overview, one tap to the next job
Big buttons, no clutter. Tick it off and the next job is already there.
Messages from the manager
Shifts, notices and handover notes reach the right people at once.
A specialist AI for every job title
The cleaner’s AI knows the rooms and the checklists, the maintenance AI knows every device and repair, and the reception AI knows every booking and guest request.
The owner sees it all
What’s done, what’s late and how guests rate each room, without chasing anyone.
In pilot now.
Cleaning · Your Hotel07:42
URGENT · Room 204No hot water · Maintenance
Room 101 · Check-out clean
Room 203 · Fresh towels
Room 105 · Done
From the managerNext week’s shift plan is out.
Facts about Flakk itself
24/7agents and guest app, day and night
29languages in the guest app
0changes without your yes
You see exactly how guests rate your team.
Why you can trust it
Safe by design. Taught like your best people.
Only your facts
It answers from your own rooms, rules and prices. It never makes one up.
Your yes, always
Nothing big changes without your approval.
Limits in code
Hard limits are written in code, not in a prompt.
Every miss, fixed
Every miss is logged, fixed and turned into a test, so it doesn’t happen twice.
Taught from the best books
They learn how guests think and feel from the best books on psychology and hospitality, page by page. Every lesson becomes a rule and a test.
One shared memory: Flakk
Every room, rule, price and promise in one place, so every answer is the same.
See it in action
The presentations, right here.
The same presentations we show hotel owners in meetings. Press play.
The booking console and the agents
How Flakk takes the bookings, the phone and the inbox off your desk.
Because it’s built to be checked. Each agent has one job and hard limits in code, they all work from one shared memory, and anything big waits for your yes.
How is this different from my booking system?
Your booking system stores bookings and leaves the work to you. Flakk does the work: it answers, drafts, sorts and follows up, and you approve what matters.
What if it gets something wrong?
Big changes wait for your yes. Every miss is logged, fixed and added to the tests that run before every update.
How hard is it to switch?
Days, not months. We move your rooms, prices and bookings from your current system for you.
Are the agents people?
No. They’re AI software. They never pretend to be human, and if a guest asks, they say so honestly. Anything they can’t handle goes straight to your staff.
Which languages does it speak?
The guest app works in 29 languages. The phone agent, now in development, answers in the caller’s language.
What does it cost?
There is no fixed price list. It depends on your hotel and its size, so we set the price together with you.
