For hotel, guesthouse and apartment owners
The AI team that runs your hotel
Specialist AI agents for hotels, guesthouses and apartments.
Are you tired of spending hours a day typing bookings into your system by hand? Most booking systems store your bookings and leave the work to you. Flakk’s specialist AI agents do the work.
Keeping five booking sites in sync. Answering the same questions. Building the cleaning list every morning.
Hours and hours of managing, every day, and half the night.
What if all it took was a thirty-minute chat with your AI board each morning?
Meet Flakk.
Specialist AI agents that take the bookings, the inbox and the schedule off your desk, with decades of experience in every job. The phone agent is next.
The solution: a short chat, not hours of work
Just say it. Flakk does it.
Nothing changes until you say yes.
Booking console
The booking console. Every booking, every site, one screen.
No more tetris with the calendar: say what to change and it’s done. The specialist agents work right inside it, and your morning board meeting takes thirty minutes.
Your day, before and with Flakk
Other systems show you the work. Flakk does it.
The specialists
Six AI agents. One specialty each.
Each one is built from decades of know-how in its job, keeps its own memory and works around the clock.
Rolling out to pilot hotels now.






A thirty-minute chat with your AI board each morning. Three decisions, one tap each.
The team, up close
Six specialists. Decades of experience in each memory.
Each specialist has its own memory system, filled with twenty to fifty years’ worth of experience and research, and every hotel gets its own: your rooms, your rules and your guests, kept apart from everyone else’s. A memory index traces every answer to its source.
The team, up close · 1/6
Hekla Chair
An experienced general manager who runs the morning meeting. Runs the morning meeting and brings you three decisions.
A specialist with 20–50 years of experience would costabout 1.9 million kr. a month
The team, up close · 2/6
Lóa Guest care
A senior guest-relations manager. Looks after every guest, and how they feel.
A specialist with 20–50 years of experience would costabout 1.25 million kr. a month
The team, up close · 3/6
Bragi Email & reviews
A reservations and reviews writer who never has a bad day. Answers email and reviews in your voice.
A specialist with 20–50 years of experience would costabout 1.25 million kr. a month
The team, up close · 4/6
Kári Maintenance
A maintenance manager who remembers every repair. Turns every complaint into a fixed room.
A specialist with 20–50 years of experience would costabout 1.25 million kr. a month
The team, up close · 5/6
Sindri Sales & pricing
A senior revenue manager. Fills empty nights and spots every upsell.
A specialist with 20–50 years of experience would costabout 1.35 million kr. a month
The team, up close · 6/6
Mímir Analytics
A hotel analyst who checks every number twice. Reads every number and checks every claim.
A specialist with 20–50 years of experience would costabout 1.5 million kr. a month
What the same team would cost in people
Six specialists with twenty to fifty years of experience would cost at least 8.5 million kr. a month in Iceland, before holidays, sick days and night shifts.
That’s why AI is so hard to beat: a fraction of the cost of a team of specialists, more knowledge than any one person can hold, and replies that feel human.
Sources: average monthly total pay of full-time employees in 2025 by type of job (Statistics Iceland; VR pay survey, September 2025), plus about 18% in employer costs (6.35% payroll tax, Skatturinn 2026, and an 11.5% pension contribution). These are averages: a specialist with twenty to fifty years of experience usually earns more, so the real cost is higher. Flakk’s agents are software, not people, and they say so if anyone asks.
The whole system
One server. One memory. Every app connected.
The booking console, the specialist agents, the guest app, the Staff app and the phone agent all run on the same Flakk server and read from the same memory. There is nothing to sync between them, so nothing gets lost or garbled on the way.
How information travels
One message, every app, in seconds.
- A guest writes in the guest app: “No hot water in 204.”
- Flakk sorts it as urgent and rings the maintenance phone in the Staff app.
- The fix is ticked off; the guest is told, in their own language.
- Next morning it’s on your board in the console: what happened, how fast, what it cost.
The Staff app
A version for every job. Every worker knows exactly what to do.
Flakk Staff is tailored to each job title. Cleaning, maintenance and reception each get their own version of the app, with their own clean overview, their own tasks and their own specialist AI.
In pilot now.
The Staff app
- An alarm for the truly urgentA guest locked out at night or a water leak sets off a full alarm on the right phone, and moves on to the next person if nobody answers.
- A clean overview, one tap to the next jobBig buttons, no clutter. Tick it off and the next job is already there.
- A specialist AI for every job titleThe cleaner’s AI knows the rooms and the checklists, the maintenance AI knows every device and repair, and the reception AI knows every booking and guest request.
- The owner sees it allWhat’s done, what’s late and how guests rate each room, without chasing anyone.
Guests, staff, phone: one loop
Your staff get it at once. Most urgent first.
Fixed. And you see it in the morning.
Soon at 3 a.m.: Flakk’s phone agent answers, in the caller’s language.
Guests ask in their own app. One orb.
The guest app
Take a peek through your guest’s window.
Your guests get their own app: arrival, door codes, answers and requests, in their own language. Hover over the window behind the monitor, then click to fly through it.
- Answers in seconds, in 29 languages
- Problems go straight to the right worker
- A 3D map of the room and the house
- Opens from a link, nothing to download
Facts about Flakk itself
You see exactly how guests rate your team.
Why you can trust it
Safe by design. Taught like your best people.
It answers from your own rooms, rules and prices. It never makes one up.
Nothing big changes without your approval.
Hard limits are written in code, not in a prompt.
Every miss is logged, fixed and turned into a test, so it doesn’t happen twice.
They learn how guests think and feel from the best books on psychology and hospitality, page by page. Every lesson becomes a rule and a test.
Every room, rule, price and promise in one place, so every answer is the same.
Get your time back
Try it yourself: the booking console, the guest app and the phone app.







