For hotel, guesthouse and apartment owners

Are you tired of spending hours a day typing bookings into your system by hand?

Most booking systems store your bookings and leave the work to you. Flakk’s specialist AI agents do the work.

Try the demo

Rolling out to pilot hotels now.

flakk · Your Hotel

Keeping five booking sites in sync. Answering the same questions. Building the cleaning list every morning.

Hours and hours of managing, every day, and half the night.

What if all it took was a thirty-minute chat with your AI board each morning?

Meet Flakk.

Specialist AI agents that take the bookings, the inbox and the schedule off your desk, with decades of experience in every job. The phone agent is next.

The solution: a short chat, not hours of work

Just say it. Flakk does it.

  • “Move Elena one day.”
  • “Yes, do it.”
  • Nothing changes until you say yes.
“Move Elena one day.”Yes
✓Done. Elena is now 4–6 Nov.

Booking console

The booking console. Every booking, every site, one screen.

No more tetris with the calendar: say what to change and it’s done. The specialist agents work right inside it, and your morning board meeting takes thirty minutes.

flakk · Your Hotel

Your day, before and with Flakk

Other systems show you the work. Flakk does it.

The usual booking systemWith Flakk
Fitting bookings into the calendarHours of tetris, moving stays left and right.Flakk fits every stay in for you. Say a change once, it’s done. Live
The phone at 3 a.m.Rings until you wake up.A phone agent that answers in the guest’s language and offers dates that fit your calendar. In development
The cleaning scheduleBuilt by hand every morning, then chased by phone.Built for you. Every worker gets their rooms on their phone. In pilot
Emails and reviewsHours of copy-paste replies.Drafted in your voice. You approve. In pilot
Guest problemsLost in texts and sticky notes.Logged, most urgent first, followed until fixed. Live
Your eveningsOn call.Yours again.

The specialists

Six AI agents. One specialty each.

Each one is built from decades of know-how in its job, keeps its own memory and works around the clock.

Rolling out to pilot hotels now.

HeklaChair

Runs the morning meeting and brings you three decisions.

Does the job of
An experienced general manager who runs the morning meeting
Built from
Decades of general-manager practice: hotel operations, morning routines, trade-offs and owner reports.
Learns
How the best general managers run a morning: priorities, trade-offs and what can wait.
Remembers
Every decision you approved, and why.

A specialist with 20–50 years of experience would costabout 1.9 million kr. a month

LóaGuest care

Looks after every guest, and how they feel.

Does the job of
A senior guest-relations manager
Built from
Decades of research on hospitality psychology and guest emotion, loaded into her own memory file.
Learns
Hospitality psychology: reading worry, frustration and delight in a guest’s words.
Remembers
Each guest’s language, needs and every promise made to them.

A specialist with 20–50 years of experience would costabout 1.25 million kr. a month

BragiEmail & reviews

Answers email and reviews in your voice.

Does the job of
A reservations and reviews writer who never has a bad day
Built from
Thousands of real hotel conversations and review replies, plus the best writing on service recovery.
Learns
Thousands of real hotel conversations: tone, timing and the right apology.
Remembers
Your own replies, so every message sounds like you.

A specialist with 20–50 years of experience would costabout 1.25 million kr. a month

KáriMaintenance

Turns every complaint into a fixed room.

Does the job of
A maintenance manager who remembers every repair
Built from
Maintenance manuals, repair histories and the fault patterns of every device in the house.
Learns
Maintenance know-how: what breaks, in what order, and the fastest fix.
Remembers
Every room’s devices, repairs and repeat problems.

A specialist with 20–50 years of experience would costabout 1.25 million kr. a month

SindriSales & pricing

Fills empty nights and spots every upsell.

Does the job of
A senior revenue manager
Built from
The revenue-management methods of the big hotel chains: demand, booking pace, pricing and upsells.
Learns
Revenue management the way big hotel chains do it: demand, booking pace and competitors.
Remembers
Your prices, your limits, and what sold and what didn’t.

A specialist with 20–50 years of experience would costabout 1.35 million kr. a month

MímirAnalytics

Reads every number and checks every claim.

Does the job of
A hotel analyst who checks every number twice
Built from
Hotel analytics standards (occupancy, average rate, revenue per room) and checks on every number.
Learns
Hotel analytics: occupancy, average rate, revenue per room, reviews and costs.
Remembers
Every number, checked twice before anyone sees it.

A specialist with 20–50 years of experience would costabout 1.5 million kr. a month

Six specialists. Decades of experience in each memory.

Each specialist has its own memory system, filled with twenty to fifty years’ worth of experience and research, and every hotel gets its own: your rooms, your rules and your guests, kept apart from everyone else’s. A memory index traces every answer to its source.

Morning board · 07:00

A thirty-minute chat with your AI board each morning. Three decisions, one tap each.

Sindri“Raise Saturday prices 10%.”
NoYes
✓ Approved
BragiReply to three reviews in your voice
NoYes
✓ Approved
KáriSend maintenance to room 204: no hot water
NoYes
✓ Approved

Three decisions, one tap each.

What the same team would cost in people

Six specialists with twenty to fifty years of experience would cost at least 8.5 million kr. a month in Iceland, before holidays, sick days and night shifts.

Does the job ofa month
Hekla ChairAn experienced general manager who runs the morning meetingabout 1.9 million kr.
Lóa Guest careA senior guest-relations managerabout 1.25 million kr.
Bragi Email & reviewsA reservations and reviews writer who never has a bad dayabout 1.25 million kr.
Kári MaintenanceA maintenance manager who remembers every repairabout 1.25 million kr.
Sindri Sales & pricingA senior revenue managerabout 1.35 million kr.
Mímir AnalyticsA hotel analyst who checks every number twiceabout 1.5 million kr.
Six experienced people8.5 million kr. a month
Six experienced people
  • About forty hours a week each
  • Sleep, take holidays and get sick
  • Speak a few languages
  • Take what they know with them when they leave
Six Flakk agents
  • Around the clock, every day of the year, never a bad day
  • Answer in seconds, in 29 languages
  • The same quality on every reply, and every number checked, every time
  • Every lesson kept in one shared memory, Flakk. Anything big waits for your yes

That’s why AI is so hard to beat: a fraction of the cost of a team of specialists, more knowledge than any one person can hold, and replies that feel human.

Sources: average monthly total pay of full-time employees in 2025 by type of job (Statistics Iceland; VR pay survey, September 2025), plus about 18% in employer costs (6.35% payroll tax, Skatturinn 2026, and an 11.5% pension contribution). These are averages: a specialist with twenty to fifty years of experience usually earns more, so the real cost is higher. Flakk’s agents are software, not people, and they say so if anyone asks.

How is Flakk different from GoDo?

GoDo Growth pairs a traditional booking system with a booking office and revenue management run by people, with monthly KPI meetings, for a monthly fee. With Flakk you talk to the system in one chat line, six specialist agents do the daily work around the clock, and a short meeting each morning brings you at most three decisions. Source: the GODO Growth pages on godo.is (October 2026).

The whole system

One server. One memory. Every app connected.

The booking console, the specialist agents, the guest app, the Staff app and the phone agent all run on the same Flakk server and read from the same memory. There is nothing to sync between them, so nothing gets lost or garbled on the way.

FlakkOne shared memory: every room, rule, price and promise
Booking consoleEvery booking on one screen. Just say what to change.
Specialist agentsSix AI specialists with decades of know-how.
Phone agentIn development: answers in the caller’s language and offers dates that fit the calendar.
Guest appGuests ask, and get answers in seconds.
Staff appEvery worker sees exactly what to do next.

How information travels

One message, every app, in seconds.

  1. 1A guest writes in the guest app: “No hot water in 204.”
  2. 2Flakk sorts it as urgent and rings the maintenance phone in the Staff app.
  3. 3The fix is ticked off; the guest is told, in their own language.
  4. 4Next morning it’s on your board in the console: what happened, how fast, what it cost.

The guest app

Take a peek through your guest’s window.

Your guests get their own app: arrival, door codes, answers and requests, in their own language.

  • Answers in seconds, in 29 languages
  • Problems go straight to the right worker
  • A 3D map of the room and the house
  • Opens from a link, nothing to download

The flight through your guest’s window is part of the Presentation.

The Staff app

A version for every job. Every worker knows exactly what to do.

Flakk Staff is tailored to each job title. Cleaning, maintenance and reception each get their own version of the app, with their own clean overview, their own tasks and their own specialist AI.

In pilot now.

  • An alarm for the truly urgentA guest locked out at night or a water leak sets off a full alarm on the right phone, and moves on to the next person if nobody answers.
  • A clean overview, one tap to the next jobBig buttons, no clutter. Tick it off and the next job is already there.
  • A specialist AI for every job titleThe cleaner’s AI knows the rooms and the checklists, the maintenance AI knows every device and repair, and the reception AI knows every booking and guest request.
  • The owner sees it allWhat’s done, what’s late and how guests rate each room, without chasing anyone.

Facts about Flakk itself

24/7agents and guest app, day and night
29languages in the guest app
0changes without your yes

You see exactly how guests rate your team.

Why you can trust it

Safe by design. Taught like your best people.

Only your facts

It answers from your own rooms, rules and prices. It never makes one up.

Your yes, always

Nothing big changes without your approval.

Limits in code

Hard limits are written in code, not in a prompt.

Every miss, fixed

Every miss is logged, fixed and turned into a test, so it doesn’t happen twice.

Taught from the best books

They learn how guests think and feel from the best books on psychology and hospitality, page by page. Every lesson becomes a rule and a test.

One shared memory: Flakk

Every room, rule, price and promise in one place, so every answer is the same.

See it in action

The presentations, right here.

The same presentations we show hotel owners in meetings. Press play.

A narrated tour of the whole site

The whole story in a few minutes, with a stop at each app.

The Staff app

A working day for your staff, with Flakk Staff.

Questions owners ask

Straight answers.

Why should I trust an AI with my guests?

Because it’s built to be checked. Each agent has one job and hard limits in code, they all work from one shared memory, and anything big waits for your yes.

How is this different from my booking system?

Your booking system stores bookings and leaves the work to you. Flakk does the work: it answers, drafts, sorts and follows up, and you approve what matters.

What if it gets something wrong?

Big changes wait for your yes. Every miss is logged, fixed and added to the tests that run before every update.

How hard is it to switch?

Days, not months. We move your rooms, prices and bookings from your current system for you.

Are the agents people?

No. They’re AI software. They never pretend to be human, and if a guest asks, they say so honestly. Anything they can’t handle goes straight to your staff.

Which languages does it speak?

The guest app works in 29 languages. The phone agent, now in development, answers in the caller’s language.

What does it cost?

There is no fixed price list. It depends on your hotel and its size, so we set the price together with you.

Get your time back.

Try it yourself: the booking console, the guest app and the phone app.